Search Engine Optimisation
Ranking High In Search Engines Is Crucial.
Search Engine Optimisation Is Crucial.
Kind of like what the yellow pages used to be like (before the internet) – if you had the eyeball attention of people searching for you, you probably had more business.
But The Playing Field Has Changed, Big Time.
Now, your potential clients are searching online (in 80% of cases) on google. You have two ways of getting your website seen on google.
You Either Pay For It, Or It’s Free.
The free listings are to the left – and these are by far more “clicked on” compared to the Paid listings (adwords) on the right and (in some cases) at the very top of the search results.
You Need To Rank On The Front Page.
It’s like the “main street”. If your business is on the “main street”, (compared to a back alleyway) there is a significant chance you’ll be doing more business…
People online are lazy… More than 90% of searchers never go past page one of the search results!
Therefore, you simply must have a website that is optimised.
The principles are the same, but the process is different depending on whether or not you are wanting to optimise an existing site, a new site, or a blog.
